Complete feature list for Shoopy Business App

3. Google Merchant Center

Google merchant center is one of easiest way to get paid and organic traffic on the internet. Your store products start appearing in google searches. Shoopy has solved the integration problem for you. You just need to activate the plugin available in Shoopy App Store (Mobile, Desktop both). To read more about Google Merchant Center here.

2. Header customisation

Store header is the first impression your customers are going to have. Having a right store headers creates a brand identity of your business. In Shoopy, we have provided header customisations for logo position, showing hiding name, keeping search input or icon or showing location option. Read more details here

1. Collections

Collections is very important feature in all the online stores. Shoopy makes it super easy and fun to customise e-commerce store home screen using collections.

Collection in Shoopy Store feature is available on Shoopy Business App and can be accessed by visiting Home -> Grow Business -> Collections. Read more details here

How to start direct to consumer (D2C) Business

Direct to Consumer

Manufacturer brands are increasingly using the direct to consumer (D2C) business to enter the market directly rather than through a middleman.

Going direct to consumer has numerous advantages, but to mention a few, it removes the barrier between the manufacturer and the consumer, allowing the producer to exert greater control over its brand, reputation, marketing, and sales strategies. It also allows the producer to interact with and learn from their customers directly.
India’s retail sector has changed considerably as a result of the pandemic. Retailers saw record-breaking internet sales as a result of the state-wide lockdown and social distancing tactics. Customers now expect secure, contactless deliveries at their front door.

Direct-to-consumer (D2C) enterprises grew dramatically during the same time period. There has been an explosion of specialised D2C brands in a variety of industries, including FMCG, cosmetics, fashion, and furniture.

Selecting the right product

Research, research and research to select the right product
Invest time in planning

You’ll need a concept worth developing a business around for your D2C brand to stand out amid its competition. Differentiation is also important in this case.
It is very important to find a product with high margins. If an entrepreneur understands the difference between supply and demand and is able to predict the mood of the market, then he/she could either develop a product or fill a gap in the market. This small window will be the key moment to shine and have bullish growth in the long run.
There are many high margins So, so it’s you who has to decide the right fit because a business needs to align with your passion as well.
So being passionate about it will be the driving force for your business to grow!!!

It is okay to start easy

It's ok to start easy
Start easy

Many entrepreneurs at the beginning of the start-up take up too many responsibilities and make mistakes while choosing the right platform. In the era of the internet, the world has been divided into two parts offline vs online. And with this pandemic, the shift of the public has moved more towards online. The key factor is to crack the right platform. 

Entrepreneurs must be cautious to have a managed cash burn in the baby stage of start-up and calculate the future cash flow. There are many aspects of how to manage many aspects of business-like inventory, advertising, logistics, billing, customer support, ledger management etc. 

Don’t worry Shoopy got you covered

Managing finance

Manage finance efficiently
Manage finance efficiently

When it comes to starting your direct to consumer (D2C) business, it’s critical that you have a good sense of how much money you’ll need based on your business plan. Do you have enough money to cover everything on your own? There are significant expenditures to consider, particularly when you first begin manufacturing things.

In a nutshell, these are the primary factors that decide your D2C brands and retailing performance. At the end of the day, as a D2C company, your primary goal when you first launch is to please your customers with unique product choices.

Choose the right technology partner

We provide value for money to our clients and help them to grow their business. We offer the best price available in the market. Here is a small comparison for you to understand much better

Basic planShoopyBikayi
Product limit200
Unlimited order limitYesyes
Inventory managementyesyes
100% data safetyyesyes
Domain mappingyesyes
Creating invoice using Barcodeyesyes
Advance SEOyesyes
Rating and Reviewyesyes
Advance shippingyesno
Wish listYesyes
Razorpay integrationyesyes
Shiprocket integrationyesyes
Google analytics integrationyesyes
Extra checkout fieldyesno
Facebook pixel adyesno
Advance shipping based on pin code, distance and weightyesno
PricingRs 1,199/yearRs 9,999/year
Shoopy Vs Bikayi

Checkout our post on 4 most important steps to run online business successfully.

Do visit some of the successful D2C business running using Shoopy Platform.

  1. PerfumeLabs
  2. Ayurcop

RazorPay Advantage With Shoopy

Save with RazorPay Signup only on Shoopy

Razorpay provides payment gateway service to accept Online Payment on your Web Store with your own business name. It supports various payment methods e.g UPI, Net-banking, Credit Cards, Debit Cards, Wallets and Pay Later etc.

In case if you are creating a new accounting using Shoopy platform then you get first 50,000 Rs with zero transactions free.

How can you available this offer?

  • Login to Shoopy App/Desktop
  • Go to Store Apps and then locate RazorPay App
  • Now click/touch install App
  • Now Click on Sign up With RazorPay
  • Complete the signup process at RazorPay Portal.
  • Congratulations, you have unlocked free transactions up to 50,000 Rs.

Granting Firebase Access to Shoopy for Push Notification

Step 1: Kindly login to firebase link provided below and click on create project.

Step 2: Add your business name for example “Business Name”, click on the accepting the fire base terms and continue

Step 3: Select country india, click on default checkbox and I accept the google analytics terms checkbox. Click on create project

Step 4: After that wait for a while till your account is created, click on continue

Step 5: Click on the three-horizontal bar at the top left corner

Step 6: Click on the setting located to the left of project overview

Step 7: Click on the User and permissions

Step 7: Click on Add member, In the email section type and in roles set Editor, click on add member

Congratulations you have completed all the steps!!!

How to Install Google Analytics

Google Analytics gives business owners a better understanding of how their customers behave and from which areas they receive the most traffic. Without data, a good business is incomplete, and Google Analytics is the ideal platform for helping you achieve your goals with Shoopy. To Read more about Google Analytics, please follow the link

Step 1: Login to your google/gmail account

Step 2: Open google analytics website ( and log in from the account you created in step 1.

Step 3: After that Click on “Start for free”. Fill all the necessary details.

Step 4: Once Google analytics account created, you will receive a  unique Measurement id, keep it safely will be used in further steps

Step 5: After that install google analytics app from App Store in your Shoopy App,

Go to Manage>>App store>>Seo & Marketing>>Install google analytics 

After installing a prompt message will pop up asking your Measurement id, Kindly paste that.

Simply sit back and wait for your website traffic statistics and other features to appear in your Google Analytics dashboard within 24 hours, allowing you to make better educated business decisions.

How to use Google Analytics?

“Without big data analytics, companies are blind and deaf, wandering out onto the web like deer on a freeway” by Geoffrey Moore

What is Web Traffic?

  • It is the number of daily users visiting your website on day-to-day basis.
  • Web traffic is measured in visits, which are sometimes known as “sessions,” and is a standard technique to assess an online business’s ability to attract customers.

Why Google Analytics?

  • Shoopy has an inbuilt function that allows you to integrate your website with Google Analytics.
  • Having a smooth interaction with Google Analytics allows you to gain additional information.
  • Services like website activities such as
    • Page views
    • Real-time visit duration
    • Bounce rate
    • Customer geographic location
    • Demographic information
    • Data report and chart generation
    • Advertisement & Marketing campaign performance
  • For more details regarding Google analytics visit –
  • Most importantly it’s absolutely FREE

Let’s look into the future with Google analytics

With its advanced dashboard, budding entrepreneurs gets a fair idea what is the mood of the market and can steer the direction of the business accordingly!!!

Here is a sneak of the dashboard

You can look

  • Real-time Live user on your website
  • Type of clients (Age, demographics, Gender, social media platform) coming to your website.
  • It assists you in determining user interaction on various pages on your website. You can make it more appealing by adding a different poster or image.
  • It has a unique feature called Bounce rate.

Bounce rate is a phrase used in web traffic analysis in Internet marketing. It reflects the percentage of visitors who come to the site and then leaves without viewing any further pages on the site.

To know more about bounce rate, you may refer this

How to bring more traffic to your online store?

Are you also wondering what’s the best way to drive more traffic to your online store and start generating more sales? This article will help you understand the top 5 methods that can help you drive more traffic to your e-commerce store.

Explanatory product descriptions
Your online store should depict your promise and value proposition in the most easily understandable fashion. Product descriptions should always be written with your unique value proposition in mind. Whatever benefits you are offering to your customers should be clearly explained in all your messaging.

Social proof and recommendations
Consumers rely on proof from their peers and unbiased 3rd parties, not the brands selling the products. Ask your customers, friends, and family to leave real-time reviews. On the other hand, you can also add customer testimonials on your online store, of course after taking the customer’s approval.

Buyable Pins
Apart from sharing your product links to Facebook, Instagram, and Whatsapp, you should also try your hands on Pinterest. It offers a unique feature that allows users to search for products and buy them directly from the Pinterest site. What’s the best part? This feature won’t cost you anything.

Upselling is one of the most accessible selling tools. However, it’s most underrated. In order to provide your customers a guided purchase cycle, base recommendations for frequently bought together products and there are high chances that customers would add those recommendations to their cart.

Apart from the free methods to increase traffic to your online store, you can also consider running some paid campaigns. Paid social media ads let you can create highly targeted campaigns that serve search-based ads to the customers who are most likely to click through and purchase your products.
If you’re thinking about running paid ads for your business, here are some platforms you should consider:

  1. Facebook ads
    Facebook’s database is at its all-time high. Its powerful advertising platform lets you target users based on their interests, behavior, location, and more. These powerful ads can also help you bring users back to your online store, so you can make the most of your existing traffic.
  2. Instagram ads
    Adding hashtags on Instagram or creating videos or images for marketing are prominent Instagram tools to grow your following. Sign up for an Instagram Business account and start creating Instagram ads. It allows you to create ads as photos, videos, carousels, and stories.
  3. Google Ads
    Google Ads offers a unique opportunity to advertise your products through Google and YouTube and targets people actively searching for them.
    It offers majorly three ways to put your ad in front of web browsers – search ads, Google Display Network, and YouTube ads.

Different tactics work for different brands as every store has its unique offerings. You should not be disheartened if one method doesn’t bring new conversions right away. Try another tactic to figure what works best for your brand.

4 Steps of Building Your Brand Online

“In 2019 alone, there were approximately 3.8 million Google searches conducted each minute, many of which were carried out to find information on local businesses – Statista”

In this era of digitalization, having an online brand presence is a must if you want to remain consistent in the market. But building a brand online is not an easy task. A little bit of experience, research, and understanding of your target audience is required.

What should my brand look like? What USP do I have to offer? Will it resonate with my target audience? Will I be able to bear the cost of going online?

These are some of the questions that come up when you start thinking about going digital with your business. However, it’s a myth that getting online with your brand is an expensive affair. There are many one-click apps, like Shoopy, available these days that help you create your online brand in just a few clicks and they take care of the other factors at a nominal charge.

Here’s a list of steps you should follow to build your brand presence online:

Step 1 – Analyze Your Current Holding!

Before jumping into building your brand online, take a moment to look around at what you have already.

Highlight the key values, goals, and principles you want your brand to reflect. What’s at the core of your business? What should be your brand’s unique offering? How do you want your customers to interact with you? Where do you want your brand in the next few years of getting online?

Step 2 – Do Your Research and Know Your Target

Once you’ve pinned down your current status and your future goals, it’s time to figure out your route. We strongly recommend that one should learn from its surroundings. Good old-fashioned spying doesn’t hurt. Target and focus on the brands in your industry, or embody similar values to your own.

A sub-step of your research is understanding your target audience. Narrow down your audience and find answers to – who are you trying to reach? How will you engage them? Why would they choose your brand over others?

Step 3 – Visualize Your Brand

The final step before actually launching your brand online is to visualize your brand voice. Your voice, tone, and values need to be consistent and transparent across your whole brand. Have a brand name, design a logo that depicts your brand name and voice, have a tagline in mind.

Step 4 – Go Online

Launching a brand online now comes in handy with online apps like Shoopy. Designed to bring growth for your small or medium business, Shoopy offers various features like creating a mobile website, managing and creating invoices from your mobile, managing inventory and barcodes, sharing products on social media, and more. All this with just one mandatory technology – “ a Mobile Device”. Shoopy’s mobile-first approach ensures that you are able to reach out to the customers via any mobile platform.

Steps to go online with Shoopy:

Step 1 – Install Shoopy application from the Play Store or the App Store

Step 2 – Register with your mobile number

Step 3 – Enter your Name and Business details

Step 4 – Explore the homepage, select the Online Store under Grow Business

Yes, it’s that simple! You can also share your online store link through WhatsApp, Facebook, Instagram, and other social platforms and start getting online orders. Go online and dive into the possibility of e-commerce through your mobile. Share your website link to your friends, customers, and community and grow multi-folds.

Start an online store with “Drop-shipping” Model

New to digital business or trying your hands online with your small or medium business, “Drop shipping” is the thing for you!

What is Drop shipping?

Drop shipping is a retail fulfilment process in which a store doesn’t have to keep the products in stock. Instead, the seller acquires inventory as needed from a third party wholesaler or manufacturer to fulfil orders.

Benefits of Drop shipping

Drop shipping is a great business model for aspiring entrepreneurs to start with because it’s low cost and accessible. Here are a few other reasons why drop shipping is a successful and popular model.

  1. Less Investment: With the drop shipping model, you don’t have to purchase a product unless you’ve already made the sale and have been paid by the customer.
  2. Easy Kickstart: Running an e-commerce business is much convenient when you don’t have to deal with physical products. Drop shipping allows you to be worry-free about:
  • Managing a warehouse
  • Packing and shipping
  • Tracking inventory
  • Handling returns
  • Managing stock

3. Business from Anywhere, Anytime: A drop shipping business can be run from anywhere with an internet connection. As long as you can communicate with suppliers and customers with ease, you can run and manage your business.

4. Easier Testing – The ability to list and potentially sell products before committing to buying a large amount of inventory.

How Shoopy Can help?

Shoopy lets you run business in autopilot mode. Be it invoicing, inventory, social commerce, or accounting, Shoopy takes care of all your business needs!

Easy Invoicing: Shoopy handles the requirement of creating invoices & estimates easily. The guided flow and easy language makes invoices & estimates an easy task for basic mobile users. These invoices and estimates can be shared with vendors/consumers/retailers via web/WhatsApp and payment can be made via the magic link.

Inventory Management: Shoopy supports inventory management by offering flexibility, accountability, and traceability. Be it one barcode based inventory, or no barcode at all, Shoopy has you covered. Get reports in the form of notifications for quick access.

Manage Accounts: Account management is made easy with Shoopy with the simple to use mobile app. The mobile app gives you instant accessibility of all the accounts and their due dates, sending reminder messages on the due date. For more details, click here. (backlink second blog)

Manage Product and Catalog: This is where drop shipping comes into place. Create your online catalogue by just clicking pictures from your phone and your products are ready to be sold. Provide brand name, MRP, selling price, taxes, and much more.

Social Selling: Grow your business multifold by contacting the right target at the right medium. Share products and offers on social media platforms like WhatsApp or Facebook to grow the business.
Mobile Website: Shoopy’s mobile-first approach ensures that you are able to reach out to the customers. If your customers are not available on social media, you can share your mobile web store address with them for ease of shopping.

Learn how to grow your brand online.
Download Shoopy Business App Now.