Way Of Life – A successful e-commerce store

We’ll discuss one of the successful store (Way Of Life) in Shoopy Platform who is making revenue worth of lacs Rs. every month. To run a successful e-commerce store, you need to focus on only 4 aspects

  1. Product
  2. Brand
  3. Process
  4. Customer

If you can excel in these 4 areas, no one can stop you from being a successful entrepreneur in online business. This article will tell the store of way of life’s success.

Table of Contents


Way of life is mostly selling the fast selling items and fashion related items such as shoes, watches, perfumes. All these items requires you to get an authentic source so that you get best product at best price. The most important point to remember is to make a customer for lifetime. This only happens when your product is worthy of the price you are asking.


Remember you are competing with brands like Flipkart, Amazon, Myntra etc. Your customers are also the same people who are buying from these platforms. You must make your policies similar to your competitor. It doesn’t matter how big or small he is. You must create your business name as grand as best companies in your space are. Way of life has been doing same since years. I have seen him accepting returns of used products or giving refunds.


Create a transparent process where customer is being updated for every small detail which impacts him. Be it delivery plan or any change in product or any change in warranty etc. Make sure that customer is always update.


Way Of life return & refund policies are crafted keeping customer at the center. Like review & rating, post delivery feedback and listening to their comments in all the platforms like YouTube, Facebook etc.

Mistakes may happen from anyone but the way you deal with it makes you a great company or person. Make sure that you don’t do the mistakes and if you do then fix them.

You can visit way of life here. This brand has been with us from more than 8 months now. We are supper happy that we got a video from him talking about Shoopy. You must watch it.

Advance Partial Payment in COD Orders

Shoopy provides variety of payment options like COD, Prepaid. As seller we always want to get advance payment but then there are first time users who won’t trust your store easily. To establish the trust, Cash on Delivery (COD) plays an important role. However this add to RTOs due to no initial commitment from customer side, In turns leading to business losses on such orders. Partial advance payment in COD is the solution.

Advance Partial Payment in COD
Partial Payment in COD

Solution is a midway of COD & Prepaid. You get initial token money in the start and remaining at the time of delivery. As seller we can activate partial payment in COD orders based on percentage or absolute amount.

For example if you want to charge flat 150 Rs irrespective of order amount, you can provide 150 Rs in Min advance payment option. At times, we want our advance payment in percentage. In such case one can use the second option

Advance partial payment in COD

Let us know how advance payment is helping you in the business. Shoopy is the most trusted platform in India to create online Dukaan/store. You can download business app here.

Integrate Google Merchant Center

Google Search Ads Using google merchant Center

Google Merchant Center helps you in selling your e-commerce products in Google network. Your products will be it available for Shopping ads and other Google Services. After GMC (Google Merchant Center) integration your e-commerce site products will be shown like

Shoopy Provides seamless integration with GMC. GMC is available in Shoopy Desktop & Mobile platform. In this article, we’ll be discussing about enabling GMC using Shoopy Desktop. To activate Google Merchant Center, Navigate to App Store from left menu and then look for Google Merchant Center

Google Merchant Center in Shoopy App Store
Google Merchant Center in Shoopy App Store

Google Merchant Center Registration

Before we proceed further, let’s create one account in Google Merchant Center. You can create one by following the link https://www.google.com/retail/solutions/merchant-center/

Follow the on screen instructions. Such as business address and country where you’ll be selling your products.

Google Merchant center registration
Google Merchant center registration

Now choose on my website as checkout option as we’ll be selling using e-commerce website you have created in Shoopy.

Sell using Shoopy website

At present Shoopy is not listed here. We are trying our best to be listed here. Given that it doesn’t matter as we have provided robust integration. For now leave this section

Follow the on screen instruction and complete Google merchant center registration.

Add business details

After successful registration, you’ll be logged into Google merchant center console. Provide business detail as asked in the very first section

Verify & claim website

To verify and claim your website, you need to provide your website link like https://example.com as shown in the image below

Copy the text inside content as shown in red box

Note the content shown similar in your case. We’ll be needing this value in Shoopy business App. To use this value we need to install Google Merchant Center App in Shoopy Business App. After installing the app you will see something similar to the image shown below.

Enter copied value in Google Site verification ID

Copy the product feed url and paste it in your chrome or other browser window and press enter. This will prompt a download file action. Save this file with a name like product_feed.xml. We would be needing this file at later stage.

Set up Shipping

Follow the on screen instruction in Google merchant center site and complete shipping instruction on your own preferences.

Add Products

This is one of the most important step. You’ll see two options here.

  1. Add 1 product at one time
  2. Add multiple products at once

We need to select 2nd option here. Add multiple product at once. You’ll see option to upload a file. Upload the file product_feed.xml we got in above step. Once you upload this file if everything is done in proper order. You’ll see your product listed in Google Merchant center. Set language and option free listing option. Now you’ll see continue option. After pressing continue option, you can set this process as automated.

This will help you in syncing products automatically and you don’t need to upload the product file again & again.

Choose Schedule fetch

Press continue again now you’ll be asked to provide file location from where google will fetch the products at regular internal. You can provide product feed url provided in Shoopy google merchant center app in above step. Follow the on screen instruction and complete the process.

You have successfully setup Google merchant center feed. You can promote your product in google search platform just like shown above.

Let us know know your feedback about the google merchant center integration.

9 Unique Business Ideas to Start in Kolkata in 2022

Are you planning to establish a successful start-up in the financial capital of eastern India- Kolkata? If yes, then you have landed at the right place. Here, we have brainstormed some excellent and unique business ideas to start in Kolkata for you.

Kolkata is indubitably one of the most developed, organised, and talent-rich cities of eastern India. Additionally, remarkable infrastructure, premier educational institutes like IIM Calcutta, and an international airport are just the cherry on the cake.

Let’s check out some interesting ideas and dive a bit deeper.

1.    Online Bengali Sweet Store

Bengali sweets are famous throughout the country for their uniqueness and taste. A person who comes to visit this majestic and culturally rich state will not want to miss out on these famous sweets.

However, not everyone has time to travel to the stores specifically for buying sweets. And that’s exactly when an online Bengali sweet store will come to the rescue. So, you can achieve a competitive advantage by using an online business to send these delicacies directly to their homes.

2.    Online Thrift Store

Thrift stores are on the rise now and many people are willing to reuse products if they are in good condition. So, plan in such a way that you receive a constant supply of used materials, be it clothes, books, or toys, to sell in your store.

One way is to buy the supplies from people who are willing to sell and then generate good profits by selling these items via your online store.

However, you will have to ensure to inspect the quality of every product before putting it on sale. Otherwise, your business’s reputation will be at risk.

3.    Tourist Guide Services

Kolkata has many tourist attractions like Victoria Memorial, Indian Museum, and Howrah Bridge. However, there are also some places that aren’t too seen and aren’t too known but yet they are worth the visit. For example- the Chor Bazar, Dacres Lane, and Rabindra Sarovar Lake all have some great experiences to offer.

Sadly, tourists don’t have enough knowledge and miss out on these exquisite experiences. However, this problem can be easily solved with the help of local tourist guide services. These services will never go out of business in a city like Kolkata. So, it’s a great start-up idea and if you make your services available online as well, you will get more bookings.

4.    Online Bookstore

Bengal is the land of many talented writers who took Indian Literature to another level. Remarkable works of respectable writers like Rabindranath Tagore, Bankim Chandra Chatterjee, Sarat Chandra Chattopadhyay, etc. are still appreciated throughout the world.

Additionally, new talent flows through this land, and the people of Bengal are avid readers. Hence, opening an online bookstore that has a collection of Bengali classics along with modern works is a good idea.

5.    Online Fresh Meat Supply

Bengalis and their love for non-veg dishes are famous all over the world. And it goes without saying that fish is an integral part of every Bengali kitchen. Hence, it’s plausible that the meat consumption in Kolkata is quite high but there are very less stores that keep fresh meat. And lesser is the number of stores that deliver fresh meat at one’s doorstep.

So, opening a store that not only sells meat offline but also delivers it to nearby households is definitely a fantastic option.

6. Home-Based Online Bakery

If you are running on a tight budget or if you don’t want to invest too much in your business initially then a home-based bakery is the option for you. The return on investment in the bakery business is quite good provided the taste is good.

Additionally, with multiple options to sell your preparations online like Zomato, Swiggy, and Shoopy, you will be able to easily scale up your business with time.

7.    Online Dokra Metal Craft Shop

Dokra is a unique folk art of West Bengal which is used to create various contemporary sculptures. Additionally, this art form also attracts many tourists because of its beauty and intricateness. It looks unique and eye-catching which makes these sculptures perfect for décor.

Likewise, many other Bengali handicrafts are worth a lot of appreciation. So, you can open a store to represent and promote your culture via art to the tourists and other states as well.

8.    Online Plant Nursery

The love for indoor plants and plants, in general, has multiplied after Covid majorly because people found peace in gardening during the tough times. And now this has just become a beautiful part of their lives. Hence, opening an online nursery that sells every trending plant might be an excellent idea.

9.    Authentic Leather Product Store

Due to the general abundance of raw materials and trained labor, West Bengal is regarded as a center for leather products for both the domestic and international markets. Additionally, the 1100-acre Kolkata Leather Complex, called India’s largest integrated leather park, is a boost to the leather industry.

Hence, it is easier to design and make authentic leather products in Kolkata. You can do a bit more research, contact a few suppliers and analyze if you have the expertise to start such a business. And, if everything seems fine, you can open a store and sell authentic leather products both online and offline.

Summing Up

There are multiple opportunities in Kolkata that you as an entrepreneur can tap to generate good profits. You will have to dig a bit deeper to get proper details, understand your target audience, to know your weakness and strengths, but an idea is the first step.

And now that we have listed down some unique business idea in Kolkata, we hope your job will become a lot easier.If you are planning to open an online store or e-commerce store, then do check our services. We provide hassle-free ways to make your store available online. Download Shoopy App Now.

Best E-Commerce Platforms for Small Businesses in 2022

How Ecommerce Businesses Build Healthy Relationships With Customers
Best e-commerce platforms for small business in 2022

If you are thinking of kickstarting a new e-commerce business, choosing the right e-commerce platform is one of the most important steps in your journey to success.

With the rapid rise of e-commerce worldwide, more and more people now prefer to shop from the comfort of their homes, and India is no exception to this phenomenon. 

Several e-commerce marketplaces in India today are trying to make running an e-commerce business easier, faster, and more efficient, but a few stand out from the rest.

If you wish to know more about the best e-commerce platform in India, we have got you covered. 

Best E-commerce Platforms for Indian Businesses

1. Shopify

Shopify Features | G2

Shopify is one of the world’s most successful e-commerce platforms. Whether you’re a new business owner or a seasoned one, Shopify has everything you need to achieve success. Despite its popularity, however, Shopify is not perfect.


  • User-friendly and simple platform 
  • High-quality, beautiful templates to get you started 
  • Has its own Shopify app store with a variety of apps to enhance functionality 
  • Features such as unlimited products, flexible payment options, daily reports etc.
  • 24×7 support
  • Offers a 14-day free trial for new users


  • Only a handful of templates are available free of cost
  • Shopify plans tend to be on the expensive side
  • Most apps require you to pay an extra subscription fee
  • Not for the tech-savvy

2. Ecwid

Ecwid by Lightspeed is a cloud-based e-commerce platform that is ideal for anybody who is looking to integrate a fully functional online store into their existing website, social media business page, mobile application, blog and so on.


  • There is a free plan option for users who do not wish to subscribe
  • The paid plans are affordable and range from 700/- to 4990/- per month
  • With the Unlimited Plan, you can create your own iOS or Android application
  • Seamless integration with your existing website


  • A stand-alone website (for users with no existing website) that comes with only one page
  • With the free plan, you are restricted to just 10 products on your online store
  • No options to include product variants in the Free or Venture plans

3. WooCommerce


If you have a WordPress website and want to add e-commerce functionality, WooCommerce is the best option for you.

WooCommerce is an e-commerce plugin solution built on WordPress, which gives users a wide range of customisation options.


  • Free plugin for WordPress users
  • Feature-rich customisation tools and in-built payment options
  • No restrictions on products and product categories
  • You retain full control over your data


  • No stand-alone option to help you build a website
  • WordPress website is a must
  • Some extensions and plugins cost extra

4. Shoopy

Shoopy is India’s very own e-commerce platform, designed to help businesses run a successful online store, irrespective of size and scale of operations. It is an all-in-one e-commerce solution for all your needs and offers several exciting features, including your very own Android application.


  • One application for your online store, invoicing, accounting, and inventory management
  • Affordable pricing tailored for Indian sellers
  • Android app and delivery services app included with your e-commerce store
  • Mobile-first service with support for third-party integration
  • 24×7 support

In Conclusion

There are a lot of e-commerce platforms to choose from in India, but Shoopy’s uniqueness and all-round performance make it stand out from the competition.

From the first step of creating a personalised website to the final delivery of products, Shoopy supports you throughout the journey, making it the best possible option for Indian sellers looking to enter the e-commerce market or even those who are looking to improve their performance online.

Why do you need online store now

Why do you need online store now?

Thinking if you want to start your own online store? Will you be able to create and manage it?

Do you have similar questions in your mind? If the answer is Yes then continue reading this article. In case if answer is No, try reading it. May be this article changes your perspective.

1. Digital presence is need of the hour

COVID, cheaper internet and affordable technology has made commerce platforms accessible to everyone. Online platform may or may not help your business drastically but for sure it is going to leave a positive impact to your customers. It has been found in many surveys that making business online leaves impression of transparency and cheaper product prices. In case if there is reasonable cost and effort in setting up online store, you must try setup one. Good part is that many platform including Shoopy offers lifetime free online stores.

Online Store
Online Store

2. Reduces time wastage on mobile & WhatsApp

Chatting with customers on mobile

As a businessman, I remember wasting lot of time on mobile calls and informing about product prices knowing that customer may or may not purchases and at the same time customers at counter are waiting for call to be over. Or you might have been searching for products images and sharing it over WhatsApp again and again to your customers.

You might have noticed that many time such customers are not buying but doing window shopping. Reason could be related with the information to make the buying decision. What if you have website like https://example.com and just share it over WhatsApp and let the customer browse the catalog.

This will reduce the distraction and saves important time.

3. Because your competitor is online

If your competitor is online then you must be online too. Be it Amazon or Flipkart, they are your competitor and you must fight at all the levels. A little comfort to the customer in any form can make them loyal customer for lifetime.

4. Because your customer is online

Everyone is on social media in one or other format such as Facebook, Instagram, Twitter, YouTube, TikTok etc. They get influenced with their stars and influencers they follow. Customer get comfortable in doing online transaction and feel lazy in getting up and visiting stores. At present this change is not huge but this can be taken as signal for future ahead. Be ready with your online journey.

5. Reward customers based on purchase history

Everyone likes to be rewarded even if the value is nominal. Take examples of Cred or GPay. They don’t give huge rewards but only offer very small values like 5 Rs, 10 Rs etc. But they could attract many customers to their platform.

Gamify customers purchase with wallet points or offering freebies based on their purchase history. This will add some additional revenue and can bring back repeat customers.

6. Your store will be alway open

Physical stores must be shut at a regular time due to government regulations and your own capacity as well. This reduces your business hours. Contrary to this, online store is alway open and customer can browse or place order at off hours. Not only this increases revenue but it always gives you a loyal customers who can count on your online store all the times.

Tell us what do you think about starting your own e-commerce store. Download the Shoopy Business App and get your e-commerce store online in 5 minutes.

Collection in Shoopy Store

How to use collections in Shoopy Store

Collections is very important feature in all the online stores. Shoopy makes it super easy and fun to customise e-commerce store home screen using collections.

Collection in Shoopy Store feature is available on Shoopy Business App and can be accessed by visiting Home -> Grow Business -> Collections

What is collection?

As name suggests, collection is logical group of products displayed together in a style. Various business can have different collections. Typical collections for various categories

Fashion store collection

Grocery store collections

  • Breakfast essentials
  • Your Daily Staples
  • Most Popular
  • Best Sellers

Fashion store collections

  • End of Season Sale
  • Best of Beauty & Personal Care
  • Best of Clothing
  • Flash sale

We can find similar patterns in other business verticals like electronics, furniture etc. Adding products from different tags and category under one set based on sale, popularity or any other attribute is called collection.

Shoopy offers 5 different collections formats

Banner and products based

This type of collection has a small banner and list of products with “view all” option to open detailed listing. Suitable for the business/store where number of collections for more than 3 to 4. It saves prime space of your main screen while providing the business objective.

Banner and product based collection
Banner and product based collection

Multi-row product grid

Multi-row product grid collection

It will only have products displayed in multiple rows. We can configure number of products per row on mobile and desktop to provide a precise look we want. Usually we use this type of grid when we have limited products and total number of collections in the home screens are not many.

Single row product list

In situations where we have too many products and displaying in grid style doesn’t make sense. We can use single row product list. This collection also allows us to configure number of products to be displayed in home screen. Post that a scroll option will appear.

Single row product list collection

Banner only

Banner only collection

Banner only collection makes a lot of sense when we have some existing announcement to be made. With images we can make an impact in users mind. We can configure separate image for mobile and desktop users. Shoopy allows you to specify background color as well to ensure that images are not going out of the place with theme colors.

Mini banners

Mini banner is very special type of collection. I would rather say it’s “Collection of 3 collections” All the 3 collections will be lined up in a row with image only displayed in home screen. User can click and navigate to different collection from there. Cases where collections are very much related will be ideal use case of such collections.

Collection of Collections aka Mini banner

Apart from various collections types, Shoopy also provides you easy way to turn off a collection so that you don’t loose on your work and get it back when needed.

Tell us what do you think about Shoopy collection feature. Is it better than all the competitors our there in market like Shopify or Big Commerce or Dukaan If you haven’t tried the collection feature do try it. Download the Shoopy Business App and get started.

Complete feature list for Shoopy Business App

3. Google Merchant Center

Google merchant center is one of easiest way to get paid and organic traffic on the internet. Your store products start appearing in google searches. Shoopy has solved the integration problem for you. You just need to activate the plugin available in Shoopy App Store (Mobile, Desktop both). To read more about Google Merchant Center here.

2. Header customisation

Store header is the first impression your customers are going to have. Having a right store headers creates a brand identity of your business. In Shoopy, we have provided header customisations for logo position, showing hiding name, keeping search input or icon or showing location option. Read more details here

1. Collections

Collections is very important feature in all the online stores. Shoopy makes it super easy and fun to customise e-commerce store home screen using collections.

Collection in Shoopy Store feature is available on Shoopy Business App and can be accessed by visiting Home -> Grow Business -> Collections. Read more details here

How to start direct to consumer (D2C) Business

Direct to Consumer

Manufacturer brands are increasingly using the direct to consumer (D2C) business to enter the market directly rather than through a middleman.

Going direct to consumer has numerous advantages, but to mention a few, it removes the barrier between the manufacturer and the consumer, allowing the producer to exert greater control over its brand, reputation, marketing, and sales strategies. It also allows the producer to interact with and learn from their customers directly.
India’s retail sector has changed considerably as a result of the pandemic. Retailers saw record-breaking internet sales as a result of the state-wide lockdown and social distancing tactics. Customers now expect secure, contactless deliveries at their front door.

Direct-to-consumer (D2C) enterprises grew dramatically during the same time period. There has been an explosion of specialised D2C brands in a variety of industries, including FMCG, cosmetics, fashion, and furniture.

Selecting the right product

Research, research and research to select the right product
Invest time in planning

You’ll need a concept worth developing a business around for your D2C brand to stand out amid its competition. Differentiation is also important in this case.
It is very important to find a product with high margins. If an entrepreneur understands the difference between supply and demand and is able to predict the mood of the market, then he/she could either develop a product or fill a gap in the market. This small window will be the key moment to shine and have bullish growth in the long run.
There are many high margins So, so it’s you who has to decide the right fit because a business needs to align with your passion as well.
So being passionate about it will be the driving force for your business to grow!!!

It is okay to start easy

It's ok to start easy
Start easy

Many entrepreneurs at the beginning of the start-up take up too many responsibilities and make mistakes while choosing the right platform. In the era of the internet, the world has been divided into two parts offline vs online. And with this pandemic, the shift of the public has moved more towards online. The key factor is to crack the right platform. 

Entrepreneurs must be cautious to have a managed cash burn in the baby stage of start-up and calculate the future cash flow. There are many aspects of how to manage many aspects of business-like inventory, advertising, logistics, billing, customer support, ledger management etc. 

Don’t worry Shoopy got you covered

Managing finance

Manage finance efficiently
Manage finance efficiently

When it comes to starting your direct to consumer (D2C) business, it’s critical that you have a good sense of how much money you’ll need based on your business plan. Do you have enough money to cover everything on your own? There are significant expenditures to consider, particularly when you first begin manufacturing things.

In a nutshell, these are the primary factors that decide your D2C brands and retailing performance. At the end of the day, as a D2C company, your primary goal when you first launch is to please your customers with unique product choices.

Choose the right technology partner

We provide value for money to our clients and help them to grow their business. We offer the best price available in the market. Here is a small comparison for you to understand much better

Basic planShoopyBikayi
Product limit200
Unlimited order limitYesyes
Inventory managementyesyes
100% data safetyyesyes
Domain mappingyesyes
Creating invoice using Barcodeyesyes
Advance SEOyesyes
Rating and Reviewyesyes
Advance shippingyesno
Wish listYesyes
Razorpay integrationyesyes
Shiprocket integrationyesyes
Google analytics integrationyesyes
Extra checkout fieldyesno
Facebook pixel adyesno
Advance shipping based on pin code, distance and weightyesno
PricingRs 1,199/yearRs 9,999/year
Shoopy Vs Bikayi

Checkout our post on 4 most important steps to run online business successfully.

Do visit some of the successful D2C business running using Shoopy Platform.

  1. PerfumeLabs
  2. Ayurcop