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RazorPay Advantage With Shoopy

Save with RazorPay Signup only on Shoopy

Razorpay provides payment gateway service to accept Online Payment on your Web Store with your own business name. It supports various payment methods e.g UPI, Net-banking, Credit Cards, Debit Cards, Wallets and Pay Later etc.

In case if you are creating a new accounting using Shoopy platform then you get first 50,000 Rs with zero transactions free.

How can you available this offer?

  • Login to Shoopy App/Desktop
  • Go to Store Apps and then locate RazorPay App
  • Now click/touch install App
  • Now Click on Sign up With RazorPay
  • Complete the signup process at RazorPay Portal.
  • Congratulations, you have unlocked free transactions up to 50,000 Rs.

Granting Firebase Access to Shoopy for Push Notification

Step 1: Kindly login to firebase link provided below firebase.google.com and click on create project.

Step 2: Add your business name for example “Business Name”, click on the accepting the fire base terms and continue

Step 3: Select country india, click on default checkbox and I accept the google analytics terms checkbox. Click on create project

Step 4: After that wait for a while till your account is created, click on continue

Step 5: Click on the three-horizontal bar at the top left corner

Step 6: Click on the setting located to the left of project overview

Step 7: Click on the User and permissions

Step 7: Click on Add member, In the email section type shoopyin@gmail.com and in roles set Editor, click on add member


Congratulations you have completed all the steps!!!

How to Install Google Analytics

Google Analytics gives business owners a better understanding of how their customers behave and from which areas they receive the most traffic. Without data, a good business is incomplete, and Google Analytics is the ideal platform for helping you achieve your goals with Shoopy. To Read more about Google Analytics, please follow the link

Step 1: Login to your google/gmail account

Step 2: Open google analytics website (https://analytics.google.com/) and log in from the account you created in step 1.

Step 3: After that Click on “Start for free”. Fill all the necessary details.

Step 4: Once Google analytics account created, you will receive a  unique Measurement id, keep it safely will be used in further steps

Step 5: After that install google analytics app from App Store in your Shoopy App,

Go to Manage>>App store>>Seo & Marketing>>Install google analytics 

After installing a prompt message will pop up asking your Measurement id, Kindly paste that.

Simply sit back and wait for your website traffic statistics and other features to appear in your Google Analytics dashboard within 24 hours, allowing you to make better educated business decisions.

How to use Google Analytics?

“Without big data analytics, companies are blind and deaf, wandering out onto the web like deer on a freeway” by Geoffrey Moore

What is Web Traffic?

  • It is the number of daily users visiting your website on day-to-day basis.
  • Web traffic is measured in visits, which are sometimes known as “sessions,” and is a standard technique to assess an online business’s ability to attract customers.

Why Google Analytics?

  • Shoopy has an inbuilt function that allows you to integrate your website with Google Analytics.
  • Having a smooth interaction with Google Analytics allows you to gain additional information.
  • Services like website activities such as
    • Page views
    • Real-time visit duration
    • Bounce rate
    • Customer geographic location
    • Demographic information
    • Data report and chart generation
    • Advertisement & Marketing campaign performance
  • For more details regarding Google analytics visit – https://blog.hubspot.com/marketing/google-analytics
  • Most importantly it’s absolutely FREE

Let’s look into the future with Google analytics

With its advanced dashboard, budding entrepreneurs gets a fair idea what is the mood of the market and can steer the direction of the business accordingly!!!

Here is a sneak of the dashboard

You can look

  • Real-time Live user on your website
  • Type of clients (Age, demographics, Gender, social media platform) coming to your website.
  • It assists you in determining user interaction on various pages on your website. You can make it more appealing by adding a different poster or image.
  • It has a unique feature called Bounce rate.

Bounce rate is a phrase used in web traffic analysis in Internet marketing. It reflects the percentage of visitors who come to the site and then leaves without viewing any further pages on the site.

To know more about bounce rate, you may refer this https://www.gorocketfuel.com/the-rocket-blog/whats-the-average-bounce-rate-in-google-analytics/

How to bring more traffic to your online store?

Are you also wondering what’s the best way to drive more traffic to your online store and start generating more sales? This article will help you understand the top 5 methods that can help you drive more traffic to your e-commerce store.

Explanatory product descriptions
Your online store should depict your promise and value proposition in the most easily understandable fashion. Product descriptions should always be written with your unique value proposition in mind. Whatever benefits you are offering to your customers should be clearly explained in all your messaging.

Social proof and recommendations
Consumers rely on proof from their peers and unbiased 3rd parties, not the brands selling the products. Ask your customers, friends, and family to leave real-time reviews. On the other hand, you can also add customer testimonials on your online store, of course after taking the customer’s approval.

Buyable Pins
Apart from sharing your product links to Facebook, Instagram, and Whatsapp, you should also try your hands on Pinterest. It offers a unique feature that allows users to search for products and buy them directly from the Pinterest site. What’s the best part? This feature won’t cost you anything.

Upsell
Upselling is one of the most accessible selling tools. However, it’s most underrated. In order to provide your customers a guided purchase cycle, base recommendations for frequently bought together products and there are high chances that customers would add those recommendations to their cart.

Apart from the free methods to increase traffic to your online store, you can also consider running some paid campaigns. Paid social media ads let you can create highly targeted campaigns that serve search-based ads to the customers who are most likely to click through and purchase your products.
If you’re thinking about running paid ads for your business, here are some platforms you should consider:

  1. Facebook ads
    Facebook’s database is at its all-time high. Its powerful advertising platform lets you target users based on their interests, behavior, location, and more. These powerful ads can also help you bring users back to your online store, so you can make the most of your existing traffic.
  2. Instagram ads
    Adding hashtags on Instagram or creating videos or images for marketing are prominent Instagram tools to grow your following. Sign up for an Instagram Business account and start creating Instagram ads. It allows you to create ads as photos, videos, carousels, and stories.
  3. Google Ads
    Google Ads offers a unique opportunity to advertise your products through Google and YouTube and targets people actively searching for them.
    It offers majorly three ways to put your ad in front of web browsers – search ads, Google Display Network, and YouTube ads.

Conclusion
Different tactics work for different brands as every store has its unique offerings. You should not be disheartened if one method doesn’t bring new conversions right away. Try another tactic to figure what works best for your brand.

4 Steps of Building Your Brand Online

“In 2019 alone, there were approximately 3.8 million Google searches conducted each minute, many of which were carried out to find information on local businesses – Statista”

In this era of digitalization, having an online brand presence is a must if you want to remain consistent in the market. But building a brand online is not an easy task. A little bit of experience, research, and understanding of your target audience is required.

What should my brand look like? What USP do I have to offer? Will it resonate with my target audience? Will I be able to bear the cost of going online?

These are some of the questions that come up when you start thinking about going digital with your business. However, it’s a myth that getting online with your brand is an expensive affair. There are many one-click apps, like Shoopy, available these days that help you create your online brand in just a few clicks and they take care of the other factors at a nominal charge.

Here’s a list of steps you should follow to build your brand presence online:

Step 1 – Analyze Your Current Holding!

Before jumping into building your brand online, take a moment to look around at what you have already.

Highlight the key values, goals, and principles you want your brand to reflect. What’s at the core of your business? What should be your brand’s unique offering? How do you want your customers to interact with you? Where do you want your brand in the next few years of getting online?

Step 2 – Do Your Research and Know Your Target

Once you’ve pinned down your current status and your future goals, it’s time to figure out your route. We strongly recommend that one should learn from its surroundings. Good old-fashioned spying doesn’t hurt. Target and focus on the brands in your industry, or embody similar values to your own.

A sub-step of your research is understanding your target audience. Narrow down your audience and find answers to – who are you trying to reach? How will you engage them? Why would they choose your brand over others?

Step 3 – Visualize Your Brand

The final step before actually launching your brand online is to visualize your brand voice. Your voice, tone, and values need to be consistent and transparent across your whole brand. Have a brand name, design a logo that depicts your brand name and voice, have a tagline in mind.

Step 4 – Go Online

Launching a brand online now comes in handy with online apps like Shoopy. Designed to bring growth for your small or medium business, Shoopy offers various features like creating a mobile website, managing and creating invoices from your mobile, managing inventory and barcodes, sharing products on social media, and more. All this with just one mandatory technology – “ a Mobile Device”. Shoopy’s mobile-first approach ensures that you are able to reach out to the customers via any mobile platform.

Steps to go online with Shoopy:

Step 1 – Install Shoopy application from the Play Store or the App Store

Step 2 – Register with your mobile number

Step 3 – Enter your Name and Business details

Step 4 – Explore the homepage, select the Online Store under Grow Business

Yes, it’s that simple! You can also share your online store link through WhatsApp, Facebook, Instagram, and other social platforms and start getting online orders. Go online and dive into the possibility of e-commerce through your mobile. Share your website link to your friends, customers, and community and grow multi-folds.

Start an online store with “Dropshipping” Model

New to digital business or trying your hands online with your small or medium business, “Dropshipping” is the thing for you!

What is Dropshipping?

Dropshipping is a retail fulfilment process in which a store doesn’t have to keep the products in stock. Instead, the seller acquires inventory as needed from a third party wholesaler or manufacturer to fulfil orders.


Benefits of Dropshipping

Dropshipping is a great business model for aspiring entrepreneurs to start with because it’s low cost and accessible. Here are a few other reasons why dropshipping is a successful and popular model.

  1. Less Investment: With the dropshipping model, you don’t have to purchase a product unless you’ve already made the sale and have been paid by the customer.
  2. Easy Kickstart: Running an e-commerce business is much convenient when you don’t have to deal with physical products. Dropshipping allows you to be worry-free about:
  • Managing a warehouse
  • Packing and shipping
  • Tracking inventory
  • Handling returns
  • Managing stock

3. Business from Anywhere, Anytime: A dropshipping business can be run from anywhere with an internet connection. As long as you can communicate with suppliers and customers with ease, you can run and manage your business.


4. Easier Testing – The ability to list and potentially sell products before committing to buying a large amount of inventory.

How Shoopy Can help?
Shoopy lets you run business in autopilot mode. Be it invoicing, inventory, social commerce, or accounting, Shoopy takes care of all your business needs!


Easy Invoicing: Shoopy handles the requirement of creating invoices & estimates easily. The guided flow and easy language makes invoices & estimates an easy task for basic mobile users. These invoices and estimates can be shared with vendors/consumers/retailers via web/WhatsApp and payment can be made via the magic link.


Inventory Management: Shoopy supports inventory management by offering flexibility, accountability, and traceability. Be it one barcode with multiple products, or one barcode for each product, or no barcode at all, Shoopy has you covered. Get reports in the form of notifications for easy access and decisive actionable work.

Manage Accounts: Account management is made easy with Shoopy with the simple to use mobile app. The mobile app gives you instant accessibility of all the accounts and their due dates, sending reminder messages on the due date. For more details, click here. (backlink second blog)


Manage Product and Catalog: This is where drop shipping comes into place. Create your online catalogue by just clicking pictures from your phone and your products are ready to be sold. Provide brand name, MRP, selling price, taxes, and much more.


Social Selling: Grow your business multifold by contacting the right target at the right time via the right medium. Share products and offers on social media platforms like WhatsApp or Facebook to grow the business.
Mobile Website: Shoopy’s mobile-first approach ensures that you are able to reach out to the customers via any mobile platform. If your customers are not available on social media, you can share your mobile web store address with them for ease of shopping.


Learn how to grow your brand online.
Download Shoopy Business App Now.