About Shoopy
Built for merchants who are done settling.
Shoopy exists because small businesses deserve the same powerful tools as the biggest brands without complexity, cost, or compromis
Active Merchants
Across retail, D2C, grocery & quick commerce
Years of Iteration
Across retail, D2C, grocery & quick commerce
Average Revenue Growth
For merchants in their first 12 months on Shoopy
Our Story
Why we build this platform
“We didn’t start Shoopy to build another tool. We started it because the existing ones were failing merchants.”
In 2020, Amit Kumar and Indar Kriplani watched small business owners lose customers not because their products were bad, but because the tools built for them were designed for someone else. Enterprise software too complex. DIY builders too shallow. Nothing purpose-built for the Indian SMB.So they built Shoopy not as a website tool, but as a genuine technology partner. One platform that handles the online store, the POS, the orders, the inventory, the payments, and the analytics, so owners can focus on what they do best: running a great business.Today, thousands of merchants across D2C, retail, grocery, and quick commerce run their entire operation on Shoopy from a single app, on any device, anywhere in India.
Our Values
What we stand for every single day.
These aren't slogans on a wall. They're the decisions we make when building product, hiring talent, and serving merchants.
Move at merchant speed
Pick a theme, add your products, and go live. Shoopy's store builder gives you a professional, mobile-first storefront that loads fast and converts — without writing a line of code.
Clarity over complexity
Powerful software can also be simple software. Every feature passes one test: can a first-generation entrepreneur use this without a manual? If not, we redesign it — not the user's expectations.
Merchants first, always
We don't optimize our metrics at the cost of yours. Every roadmap call and pricing decision is weighed against a single question: does this make our merchants more successful?
Build for what comes next
Commerce is evolving — AI, quick commerce, D2C, omnichannel. We're not building for India's retail of today. We're building the infrastructure for the merchants who'll define India's commerce tomorrow.
5000+ customers large and small rely on us for digital transformation
Customer Feedback
Real merchants, real results
Storefront, payments, fulfillment, and growth connected in one system.
"Using Shoopy was very important for our success. They understand e-commerce deeply, and their platform helped us grow online. If you have a business, Shoopy is the best partner to scale it."
Sanah
Co-Founder. Perfume lab, D2C Brand"We went from zero online presence to 200 orders a day in three months. Shoopy's Zippy theme made our grocery store feel like a quick-commerce app our customers love it."
Vikram P.
Owner, FreshBasket Grocery · Grocery"Managing 12 stores from one dashboard changed everything. Inventory syncs in real-time, my staff uses the POS easily, and I finally have visibility across all locations."
